
Meet W. Louie Checcino
I’m Louie, founder of Brite Finish, and I’m passionate about helping Florida seniors navigate Medicare with clarity and confidence. With years of experience, I bring a personal approach to every client backed by in-depth research, thoughtful planning, and ongoing support.

A Mission to Serve Seniors Better
Helping seniors achieve healthier lives.
This isn’t just a mission statement, it’s my purpose.
A Decade of Dedicated Service
Since 2013, I’ve helped seniors across Florida find Medicare insurance plans that support healthier, more secure lives. Whether you’re turning 65 or qualify for other reasons, I’ll take the time to understand your goals and offer several policy options that meet your needs meeting in person or over the phone, whichever is more convenient for you.


Why I Started Brite Finish
Too many seniors are overwhelmed by Medicare options or pressured by agents who don’t listen. I started Brite Finish to do things differently. I take time to learn about your doctors, medications, lifestyle, and goals, then build a plan that works for you.
Going the Extra Mile
What sets me apart is a unique, free service: a laminated, wallet-sized card listing all your medications (with doses and times) and your doctors’ names and phone numbers. It’s a simple tool that offers everyday peace of mind with no obligation to enroll.


